No Escape From Advertising

28 JUN 2017

 

German company have started facial scans at shopping outlets.

A trial is being conducted in which shoppers’ faces are scanned by a camera as they wait to be served at checkouts.

This facial scan will record the age and gender of the customer and create targeted ads which will run on a screen when there are a certain amount of the given demographic standing around the checkout.

You just can’t get a moments peace!

Rima Iskandarani

AUTHOR

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